TEKNOLOJİ, TASARIM VE İNOVASYON YÖNETİMİ
TECHNOLOGY, DESIGN AND INNOVATION MANAGEMENT
Fundamental issues and concepts in the management of engineering, technology and innovation. Management of technology and innovation at the level of technologies, industries, firms, projects, and nations. Evolution of technologies. Technology transitions from technical, economic and social perspectives. Technology and industry life-cycles. Intellectual property systems and appropriability regimes. Introduction to product development and project management. Project evaluation. National innovation systems.
Customer characteristics, need analysis, competitor analysis, market potential and forecasting, planning, product strategy, financial analysis, products design, R&D plan, evaluation, development, process & program management, risk analysis, pricing, promotion, channel management, service quality
- Teacher: Ahmet Nuri Başoğlu